Due to the growth of digital media, today a strong online presence is central to the marketing of your organisation. However, when executed well, print can offer a sense of gravitas and a timeless quality that is difficult to replicate within new technologies. It provides your buyers with a tangible form of branding and a reminder of you, long after they have clicked off your website.
And that’s not the only benefit – studies show that people read digital text 20-30% slower than print which leads to readers losing interest and skimming content without retaining the information. Ultimately, this signifies that printed marketing encourages higher engagement rates from consumers. It can also have a real impact with audiences that don’t respond well to online ‘interruption’ techniques, such as email marketing, pre-video ads and sponsored social ads.
So, while the digital age has indeed sparked a debate surrounding the necessity of printed marketing, it is clear that print maintains its crucial bearing in successful marketing and awareness campaigns.