We establish your buyer personas through a series of workshops, bespoke research and real data that allows us to produce detailed representations of those most likely to buy your product or service.
Traditionally, a buyer is someone who makes a purchase, a consumer who gives cash in exchange for an asset. Considering who this person is and what buying process they go through when making a purchase decision is vital when it comes to marketing. Our buyer persona method not only places a focus on the purchasers themselves, but also on the people who want to ‘buy in’ to your product, service or brand, casting a major influence on your buyer’s decision-making process.
It is therefore imperative to tailor your marketing depending on the buyer type you are talking to. The good news is, with a little upfront planning, it is easy to do and highly effective.
Once complete, your buyer personas should accurately inform three things: