The brand we create for you will be much more than a new logo. It will be a way of thinking, your new language, and above all else, a compelling story based on the things your buyers care about. Representing all that your product, service or organisation stands for, your brand is what ensures your buyers to feel you’re equipped to meet their needs.
A common mistake in the branding process is to jump straight into the creative and skip the daunting strategy phase altogether. At Unwritten however, marketing strategy isn’t complicated or cumbersome, in fact we’re told our method is refreshing, eye-opening and most importantly, a completely rational approach to marketing.
We start by looking at your objectives; whether it be the achievement of financial targets or improved customer engagement, we make it our priority to understand your company’s goals. We then get to work establishing your key buyers before agreeing on brand messaging and which media channels are relevant to those you hope to attract. By getting to know you and your buyers, we’re able to fully recognise what makes your product, service or organisation special. We use this information to build a brand that is unique and captures all of your core values.