Following the launch of the new blog, Newcastle University Business School reported an increase in engagement levels from both current and prospective students.

Unwritten worked with Newcastle University Business School to design and build its student blog, creating a design to resonate with students yet sit within the Newcastle University parent brand.

The organisation

Newcastle University Business School is a multi-disciplinary Business School that develops students of the highest calibre, preparing them to become business leaders of the future. As the largest school in Newcastle University, the business school drives excellence in teaching and research to create opportunity for its 4000 students, staff and partners.

The objective

To increase engagement with existing and potential students, creating a knowledge and information sharing platform targeted at their student body. This needed to resonate and deliver information on student life in Newcastle, upcoming events and careers support adding value to existing students and showcasing life at Newcastle University Business School to prospective students.

The outcome

After working closely with the Newcastle University Business School team, Unwritten successfully launched the student blog, within the main business school website platform. The site has been successfully used to engage students across the business school everyday and has seen significant levels of increased engagement and an uplift in number of students attending events.

Student blog on tablet
Photograph of student
Student blog on mobile phone
Student life page on laptop
Photograph of people chatting around table
It starts here graphic

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