Trend Bible saw a significant increase in online sales and enquiries since the launch of their new website.

The Client

From the FMCG industry to home and interiors, Trend Bible not only know exactly how to forecast emerging trends, but also how to capitalise on them. It’s no surprise some of the biggest retailers have brought them on board to advise on future trends through their excellent research and sense of first-rate instinct.

The Objective

Following a period of research to fully define their core buyer personas, Trend Bible enlisted Unwritten to create a website that considered the various user journeys each individual key buyer would take. The core aim was to improve user experience for customers, making it easier for them to purchase.

The Outcome

Ahead of creating a fully responsive, visually enticing website, Unwritten worked closely with the Trend Bible team to support them in defining key messages and a recognisable tone of voice that used content in a way that was unique to each different buyer type. This ultimately lead to an increase in conversion rates across the website and subsequently, a growth in Trend Bible’s company yield.