Seven Stories received a surge of positive online reviews as well as a reoccurring revenue increase of 101% from annual pass sales.

The Client

Seven Stories is the National Centre for Children’s Books and the only place in Britain dedicated to collecting and celebrating children’s literary heritage. Residing over seven floors of a Victorian flour mill within Newcastle’s Ouseburn Valley, the award-winning attraction is aptly named. With further prominence coming from the theory that all stories boil down to just seven basic plots, Seven Stories covers all genres and will reach even the furthest corners of your imagination.

The Objective

Following an exciting refurbishment that saw £730,000 invested into the fabric of the building, Seven Stories commissioned Unwritten to help make the visitor experience more magical and enjoyable than ever before. We were asked to look at ways to improve visitor satisfaction and secure reoccurring revenue through the sale of annual passes.

The Outcome

Unwritten managed a number of strategic design projects that inspired visitors, young and old, and encouraged them to return again. Our work brought some of the world’s most famous stories to life, including a recreation of Diagon Alley, Harry Potter’s magical shopping street. Positive online reviews rose by 59% and reoccurring income from annual pass sales increased by 101%.

Seven Stories Boy
Seven Stories Michael Morpurgo
Seven Stories Girl
Seven Stories Guide
Seven Stories Attic
Seven Stories Harry Potter Girl
Seven Stores Hagrid Illistration
Seven Stories Guide