Google to penalise websites that aren’t mobile-friendly. Test how friendly your site is now…

Posted on 31st March 2015

When using our mobiles to browse the internet, it goes without saying that we want to be able to find what we’re looking for quickly and easily – we want mobile friendly results.

We no longer have the patience for sites that aren’t optimised. Zooming and swiping bugs us and when we do find the link (through squinted eyes), it’s often to small for our fingers so we accidentally end up on a page we weren’t looking for. This web page is promptly closed, followed by a one or two choice words.

Google has recognised just how much this whole experience frustrates us and has come to our rescue with the introduction of a new algorithm. This means that when we search using our mobiles, Google will rank the websites that are easy to read and easy to navigate above the websites that aren’t.

Whilst this is great for mobile internet users, it does pose a problem for websites that aren’t optimised for mobile use.  Once Google updates their algorithm next month, websites that aren’t mobile friendly may see a significant drop in rankings. For many UK businesses this could mean a direct negative effect on their bottom line.

Google say… “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices”.

If your website isn’t yet mobile friendly all is not lost, there is still time to start the ball rolling in order to ensure your site is easy to access and enjoyed by those who visit. Unwritten – a creative agency Newcastle, have gathered together three handy tools to set you off on the right course.

  1. Take the free Google Mobile-Friendly Test (image of result example below)
  2. Check out the Google guide to mobile-friendly sites
  3. Webmaster Tools show a breakdown of usability issues across your website Mobile Usability Report

Google Mobile Friendly Verification

To chat through any of the above tools or for help turning a mobile unfriendly website in to a fully responsive website, please call 0191 300 8550 or email