Visit England & Northern Tourism Growth Fund - Unwritten Creative

Visit England & Northern Tourism Growth Fund


VisitEngland is the official tourist board for England, and the Northern Tourism Growth Fund is a £10m government-funded international tourism programme managed by VisitEngland.

Unwritten created the ‘New’ campaign to promote the launch of the United Airlines direct flight from New York to Newcastle. This campaign is the first part of the Northern Tourism Growth Fund.

With a thorough brief supplied by NGI, outlining carefully who our intended buyers were, we set to work developing a targeted concept and campaign name, alongside branding and marketing collateral that encourages US travellers to visit the North of England via Newcastle International Airport.

Our campaign concentrated on the history, heritage and world-renowned friendliness of the region and supported a media partnership with Lonely Planet and media visit programme to raise awareness of the North of England.

To find out more about our work of if we can help with your next marketing campaign, please call Amy or Lisa on 0191 300 8550 or email

Culture Bridge NE
The Specials Laboratory